Account sharing monetization at HBO Max

HBO Max. Senior Product Manager. 2026 to present.

Own the end-to-end customer journey for Account Sharing monetization and Extra Member activation, defining product strategy, the experimentation roadmap, and feature development. So far: +9% borrower conversion rate and +11% user reactivation.

Scaled the account sharing mitigation experience across Mexico, Brazil, and Peru, partnering with regional stakeholders on localized onboarding that contributed to an 82% increase in regional gross adds across roughly 300K users.

Built and executed an experimentation roadmap across acquisition, onboarding, and add-on subscription flows, shipping four A/B tests that improved funnel performance by 9%.

Cross-border rails at Sentz

Sentz Global. Senior Product Manager. 2025.

Owned product strategy for 7 major features, keeping requirements and regulatory and compliance alignment tight across the SEC (US) and ARIP (Nigeria), while moving fast across engineering, data, legal, and design.

Redesigned the UI for payment request and invoicing activation around real customer behavior, simplifying first use and cutting friction for a +15% month-over-month increase in end-to-end activation.

Owned the full product lifecycle for the Bridge and Yellow Card payment rail integrations: engineering execution, go-to-market strategy, partner management, metrics, and post-launch optimization.

Fixed authentication, login, and in-app messaging friction that was straining the support team, cutting related escalations 77% month over month.

Risk tooling and Bitcoin conversion at Square

Square, Inc. Program Manager, Risk Policy. July 2023 to March 2025.

Led product strategy for the internal risk tooling operations teams relied on, redesigning decision workflows and ML-assisted experiences that improved case accuracy by 40%.

Built two AI-powered internal products from 0 to 1 that caught fraud earlier, cut operational overhead by 83%, and improved risk decision-making accuracy company-wide.

Partnered across Product, Legal, Compliance, and Engineering to launch a regulated financial experience on Cash App: automated Bitcoin conversion from POS earnings to external wallets, for 1,500 merchants.

Reels, Stories, and camera at Meta

Meta Platforms. Product Manager, FB/IG Reels, Stories, and Camera. 2019 to 2022.

Led cross-functional execution for nine customer-facing product launches, aligning 83 engineers and 10 managers to speed up experimentation and public rollout by 2+ weeks.

Drove launch readiness for North American expansion by introducing scalable quality standards and streamlining QA, SLA tracking, and triage, for smoother rollout timelines.

Built scalable product health reporting through custom SQL pipelines that turned customer quality signals into engineering priorities, taking bug resolution from 22% to 98%.

Designed and ran an internal tooling adoption campaign for 900+ cross-functional partners, driving an 80% increase in adoption of compliance-critical platforms in Q1 2022.